Melissa Aronczyk

Associate Professor of Journalism
and Media Studies; Faculty Associate


Ph.D. degree in media, culture and communication, New York University

Melissa Aronczyk’s research covers issues related to media, politics, and public life. Her work critically examines strategic communication in political contexts, including political branding and marketing, public affairs, and media campaigns. She is the author of Branding the Nation: The Global Business of National Identity (Oxford, 2013) and several articles on media, politics and promotion. With Dr. Bob Brulle (Brown University) and Maria Isabel Espinoza (Sociology, Rutgers) she is writing The Climate of Publicity, a new book for Oxford University Press. It’s a critical look at the intertwined history of environmental (in) action in the United States and the rise of the PR industry in the twentieth century.


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