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Eagleton Institute of Politics
Eagleton Institute of Politics


Eagleton Faculty/Staff Bios

Melissa Aronczyk
Melissa Aronczyk, Associate Professor, Department of Journalism and Media Studies.
Ph.D. degree in media, culture and communication, New York University

Melissa Aronczyk's research covers issues related to media, politics, and public life. Her work critically examines strategic communication in political contexts, including political branding and marketing, public affairs, and media campaigns. She is the author of Branding the Nation: The Global Business of National Identity (Oxford, 2013) and several articles on media, politics and promotion. She is currently working on a National Science Foundation-funded project on the role of public relations in public policy-making.